Terms and Privacy

Privacy Notice & Data Protection (UK GDPR)
At Coniston Boating Centre and Brockhole on Windermere, we are committed to protecting your personal data and upholding your privacy. This policy explains how we collect, use, store, and safeguard your information in line with the UK General Data Protection Regulation (UK GDPR).

Who We Are
We are operated by the Lake District National Park Authority. Our visitor services include bookings, activities, events, retail, and customer support across both locations.

What Personal Data We Collect
We may collect and process the following types of personal data:

  • Name, email address, and phone number

  • Booking and payment information (via secure third-party providers)

  • Customer service enquiries and correspondence

  • Website usage data (e.g. cookies, analytics)

  • Information you provide through voice assistants or chatbot systems

How and Why We Use Your Data
We use your data to:

  • Process bookings and deliver services

  • Respond to enquiries and provide customer support

  • Improve our visitor experience and services

  • Meet legal and regulatory obligations

  • Keep you informed, where you have opted in

We will never sell your personal data or share it for unrelated marketing purposes.

Use of AI Voice Assistants
To help improve customer service and accessibility, we use AI-powered voice assistants for certain phone enquiries and support services.


These systems may process the information you provide during the call, including your name, booking reference, or nature of your enquiry. Calls may also be recorded for training and quality purposes. Where recording is active, you will be informed at the start of the call.


By continuing with the call, you consent to speaking with an AI assistant and the processing of your information to handle your enquiry. You may request to speak to a human at any time. Any data collected is stored securely, used only for support-related purposes, and handled in full compliance with GDPR.


Voice assistant data (e.g. transcripts or recordings) is retained for a maximum of 90 days, unless there is an operational need to keep it longer. All data is deleted securely after this period.


Our AI systems are provided by Elyte AI, a UK-based automation provider with a GDPR-compliant data handling policy. Elyte AI acts as a data processor, operating under a signed Data Processing Agreement with the Lake District National Park Authority. You can view their privacy policy at:
elyte-ai.com/data-privacy 

Your Data Rights
Under the UK GDPR, you have the right to:

  • Access the personal data we hold about you

  • Request that we correct inaccurate or incomplete data

  • Ask for your data to be deleted, where appropriate

  • Object to or restrict how we process your data

  • Withdraw consent (where applicable)

  • Request a copy of your data in a portable format

  • Lodge a complaint with the Information Commissioner’s Office (ICO)
    ico.org.uk/make-a-complaint 

To exercise any of these rights, contact us using the details below.

Data Security & Storage
We take all necessary steps to ensure your personal data is protected from loss, misuse, or unauthorised access. Your data is only stored for as long as necessary to deliver the service or fulfil legal requirements.
We work with GDPR-compliant service providers and platforms, including for payment processing, bookings, and automated services.


Some of these services may process or store data outside the UK or EU. In such cases, we ensure appropriate safeguards are in place, including the use of Standard Contractual Clauses or equivalent protections, to maintain GDPR compliance.


We may use third-party services to support our operations, including booking systems provided by Benveno and tools from Retell AI, Elyte AI, which provides voice agents and automations to streamline customer interactions. These partners help us maintain an efficient and user-friendly experience.

Contact Us
If you have any questions about this privacy notice or your data rights, please contact:
Email: [email protected]
Address: Lake District National Park Authority, Murley Moss, Oxenholme Road, Kendal, LA9 7RL